Website Design
Create stunning, user-centered designs that captivate your audience and drive conversions. My design process combines aesthetic excellence with strategic thinking to deliver websites that not only look amazing but also achieve your business goals.
How the project runs
Clear phases, clear deliverables, and you know exactly what I need from you at each step.
Brand Discovery & Research
I dive deep into your brand identity, target audience, and market positioning to create designs that truly represent your business and resonate with your customers.
Key Activities:
- Brand audit and analysis
- Target audience research
- Competitor design analysis
- Industry trends research
- Brand positioning workshop
Deliverables:
- Brand discovery report
- Target audience personas
- Competitive analysis
- Design strategy document
- Mood board and inspiration
User Experience Planning
I map out user journeys and create wireframes that prioritize usability and conversion optimization while maintaining aesthetic appeal.
Key Activities:
- User journey mapping
- Information architecture
- Wireframe creation
- User flow optimization
- Conversion path planning
Deliverables:
- Site map and navigation structure
- User journey maps
- Detailed wireframes
- Interactive prototypes
- UX recommendations report
Visual Design Creation
I create beautiful, cohesive visual designs that reflect your brand while providing an exceptional user experience across all devices.
Key Activities:
- Visual design concepts
- Color palette development
- Typography selection
- Imagery and iconography
- Responsive design layouts
Deliverables:
- High-fidelity design mockups
- Style guide and brand elements
- Mobile and tablet designs
- Interactive prototypes
- Design system documentation
Design Refinement & Testing
I refine designs based on feedback and conduct user testing to ensure the final design achieves optimal usability and conversion rates.
Key Activities:
- Client feedback integration
- User testing sessions
- Accessibility compliance review
- Cross-device optimization
- Final design polish
Deliverables:
- Revised design mockups
- User testing results
- Accessibility audit report
- Final design files
- Development handoff package
How I work
The principles behind every website design project I take on.
User-Centered Design
Every design decision is made with your users in mind, ensuring intuitive navigation and optimal user experience.
Conversion Focused
I design with your business goals in mind, optimizing layouts and elements to drive desired actions.
Mobile-First Approach
All designs start with mobile optimization, ensuring perfect performance across all device sizes.
Creative Innovation
I balance creativity with functionality to create unique designs that stand out in your industry.
Tools I use
Proven, well-supported tools — nothing exotic you'll struggle to find help for later.
Design Tools
Visual Assets
Testing & Optimization
Pricing & packages
Prices are published so there are no surprises. Every package is scoped in writing before work starts, and if the scope changes, I talk to you about it first.
Essential
Perfect for small businesses and startups
Included:
- Up to 5 page designs
- Mobile responsive layouts
- Basic style guide
- 2 design concepts
- 2 revision rounds
- Design files delivery
- Basic consultation
Timeline: 3-4 weeks
Support: 2 revisions
Professional
Comprehensive design solution
Included:
- Up to 15 page designs
- Custom illustrations
- Interactive elements design
- Comprehensive style guide
- User experience optimization
- A/B testing recommendations
- Design system creation
- Advanced prototyping
- Unlimited revisions
- Post-launch support
Timeline: 4-6 weeks
Support: Unlimited revisions
Enterprise
Complete design transformation
Included:
- Unlimited page designs
- Complete design system
- User research and testing
- Advanced animations
- Multiple design concepts
- Brand guidelines creation
- Marketing materials design
- Ongoing design support
- Training and handoff
Timeline: 6-8 weeks
Support: 6 months support
Not sure which package fits? and I'll tell you honestly what it needs.
Frequently asked questions
Everything you need to know about my website design service.
What's the difference between UI and UX design?
UI (User Interface) design focuses on the visual elements - colors, typography, buttons, and layout. UX (User Experience) design focuses on how users interact with your site - navigation, user flows, and overall usability. I provide both to ensure your site looks great and functions perfectly.
How many revision rounds are included?
This depends on your package. Essential includes 2 revision rounds, Professional includes unlimited revisions, and Enterprise includes unlimited revisions plus ongoing support. I work with you until you're completely satisfied with the design.
Will you design for mobile devices?
Yes, all my designs are mobile-first and responsive. I design for desktop, tablet, and mobile to ensure your site looks perfect on all devices. Mobile optimization is included in all my packages.
Can you work with my existing brand guidelines?
Absolutely! I can work within your existing brand guidelines or help refresh and expand them. If you don't have brand guidelines, I can create them as part of my design process.
Do you provide the source files after completion?
Yes, you receive all design files including Figma/Sketch files, assets, fonts, and a comprehensive style guide. You own all the design work I create for you.
How do you ensure the design will convert visitors?
I use proven UX principles, analyze user behavior data, implement clear call-to-actions, optimize user flows, and can provide A/B testing recommendations. My designs are focused on both aesthetics and conversion optimization.
Ready to talk about your project?
Book a free 30-minute call and I'll give you an honest read on what your website design project needs and what it should cost — even if I'm not the right fit.